Cars 2: Pit Crew Pals

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Cars 2: Pit Crew Pals
Style guide

Kmart ad banner, used in emails and principal in-store displays[1][2]


On shelf SS11[3]
Focus group Boys[3]


Guide author(s) Disney Global Creative
Chronology
Preceded by Cars 2 (SS11)
Followed by Cars 2: Racing Rivals (SS11)
|- class="infobox-section" id=""
Themed series chronology
Preceded by Race Around the World (2011)
Followed by Radiator Springs Classic (2012)
Join the Pit Crew!
—Central slogan[4]

Disney•Pixar Cars 2: Pit Crew Pals[3] was a Global Creative style designed for Kmart stores at the launch of Cars 2, with products by Mattel and other companies.

History

2011 "Power Packed Summer" program[1]

Kmart's Pit Crew Pals theming toplined their in-store retail deplays for Cars 2 merchandising,[1][2][5] and was marketed as part of their 2011 "Power Packed Summer" program, a Sweepstakes campaign supporting Cars 2 and three other theatrical films: Green Lantern, Transformers: Dark of the Moon, and Captain America: The First Avenger.[6][7] Participants between June 5—July 30 would have the opportunity to win prizes, among them a (non-exclusive) Tokyo Spinout Track Set.[6] Cars 2 defined the second of four promotional periods, leading between June 19 and July 2 – during this time, a "limited edition 3D print" starring Team Lightning McQueen could be collected after spending >$25 on Cars 2 merchandise.[4] The Pit Crew motif likewise featured in digital and in-store ads for the sixth Mattel Cars Collectors' Event, held on June 22.[8][9]

Neither Pit Crew Pals or "Power Packed Summer" elements featured in Kmart's 2011 toy catalogue, released November.[10]

Limited Edition Print

Photo Title UPC Notes Ref.
Limited Edition Print 0 72000 77378 9
  • Includes Certificate of Authenticity
 [1]

Mattel die-cast collection

Pit Crew 2-packs

An exclusive 2-pack assortment paired the mainline World Grand Prix racers with their respective, first-to-market crew chief. Their cardbacks are identical to those of the standard Cars 2 double sets, save only for the stuck-on "only at Kmart" symbol at the left-hand side.

In France, they were available instead as Carrefour exclusives.[11]

Cars KM Pit Crew 2PK Asst (V5109)
Cardback(s) Toy # Photo Model Name Cast # Notes Edit
2011_V5110
A
V5110
58560
 Fillmore with Headset
A
V5116
  • NEW First release


V5110_58560
 edit
58211
 Lightning McQueen with Racing Wheels
A
V2797
—
58211
 edit
2011_V5111
A
V5111
57104
 Carla's Crew Chief/Cruz Besouro
A
V5117
  • NEW First release


V5111_57104
  • First releases call him "Carla’s Crew Chief"
 edit
58213
 Carla Veloso
A
V2811
—
58213
 edit
2011_V5112
A
V5112
58881
 Francesco Bernoulli
A
V2800
—
58881
 edit
59173
 Giuseppe Motorosi/Francesco's Crew Chief
A
V5119
  • NEW First release


V5112_59173
  • Some releases call him "Francesco's Crew Chief"
 edit
2011_V5113
A
V5113
62288
 John Lassetire
A
V5121
  • NEW First release


V5113_62288
 edit
58034
 Jeff Gorvette
A
V2814
—
58034
 edit

According to the Mattel Global Consumer Support product database, a fifth set (V5114) including Raoul ÇaRoule and crew chief Bruno Motoreau was also planned for release;[12] A June 2011 Take Five A Day article reported all five packs as being listed for pre-order on Kmart.com.[13]

Standalone items

Photo Box Product # Title Vehicle(s) included Notes Ref.
V5131 Pit Crew™ Mater
  • Includes exclusive "starter pack" card - Code could be redeemed at WWW.MATTEL.COM/CARS2 to unlock "official fan info" including character highlights and die-cast Character Car checklists
 [2]
W1601 Pit Crew Garage
[3]

Gallery

Promo

  • Text decal

    Text decal

  • Cars Collectors' Event (#6) digital ad

    Cars Collectors' Event (#6) digital ad

Prototypes

References

  1. ↑ 1.0 1.1 1.2 TheRobBlog (June 22, 2011). "Cars 2 Races Into Retail". TheRobBlogDotCom.Wordpress.com. Retrieved August 2, 2025.
  2. ↑ 2.0 2.1 TheRobBlog (July 6, 2011). "Cars 2 Races Into Retail, Part 2". TheRobBlogDotCom.Wordpress.com. Retrieved August 2, 2025.
  3. ↑ 3.0 3.1 3.2 "DISNEY PIXAR CARS 2 - PIT CREW PALS KMART GLOBAL CREATIVE BOYS SS11." (Visual Material; 2011-04-01). United States Public Records System; Record filed by Disney Enterprises, Inc. & Pixar - Registration Number VA0001766266. Copyright.gov. Retrieved August 2, 2025.
  4. ↑ 4.0 4.1 Metroxing (June 20, 2011). "Mattel Disney Pixar Diecast CARS 2: The Sale of the CARS 2 Century". Take Five A Day. Retrieved August 2, 2025.
  5. ↑ Metroxing (26 June 2011). "Mattel Disney Pixar CARS 2 Diecast: Kmart Cars Day #6 – Your Thoughts". Take Five A Day. Retrieved August 2, 2025.
  6. ↑ 6.0 6.1 "kmart.com/powerpacked – Kmart Power Packed Summer Sweepstakes" (May 24, 2011). SweepstakesLovers.
  7. ↑ Spethmann, Betsy (8/3/2011). "Kmart Spends Summer at the Movies" (thumbnail image link here). Path to Purchase Institute. Retrieved August 2, 2025.
  8. ↑ Metroxing (25 June 2011). "Disney Pixar Diecast CARS 2: Kmart CARS Day #6 Today – 11:00 AM". Take Five A Day. Retrieved August 2, 2025.
  9. ↑ "Disneys Cars 2 Diecast Toys Mattel Kmart Store Display Sign Poster 30x30” in". eBay.com - Vendor listing by "sakuenn". Retrieved August 2, 2025.
  10. ↑ "KMART 2011 TOY BOOK" (October 30, 2011). THE BUZZ CONNECT. Retrieved August 2, 2025.
  11. ↑ Metroxing (18 July 2011). "Mattel Disney Pixar Diecast CARS 2: Kmart Crew Chiefs Arrive in … France". Take Five A Day. Retrieved August 2, 2025.
  12. ↑ Mattel Global Consumer Support listing: "Cars 2 KM Raoul Caroule's Crew Chief/Raoule Caroule" (V5114 / USA / 2011 / Mattel)
  13. ↑ Metroxing (June 13, 2011). "Mattel Disney Pixar Diecast CARS 2: Kmart Crew Chiefs Close Up + Ordering?". Take Five A Day. Retrieved August 2, 2025.
[Edit]
Cars 2
Characters Major characters Mater • Lightning McQueen • Finn McMissile • Holley Shiftwell • Francesco Bernoulli • Miles Axlerod • Professor Zündapp • Grem • Acer • Luigi • Guido • Fillmore • Sarge
Supporting characters Sally • Ramone • Flo • Sheriff • Red • Jeff Gorvette • Lewis Hamilton • Darrell Cartrip • Brent Mustangburger • David Hobbscap • Rod "Torque" Redline • Siddeley • Tomber • Uncle Topolino • Mama Topolino • J. Curby Gremlin • Tubbs Pacer • Vladimir Trunkov • Victor Hugo • Ivan
World Grand Prix racers and pit crew Max Schnell • Miguel Camino • Raoul ÇaRoule • Shu Todoroki • Carla Veloso • Nigel Gearsley • Rip Clutchgoneski • Vitaly Petrov • Frosty Winterbumper • Long Ge • Memo Rojas Jr. • Flash Nilsson • Fernando Alonso • Giuseppe Motorosi • Alex Machino • Bruce Boxmann • Lewis Hamilton's Pitty • Otto Bonn • Max Schnell's Pitty • Petro Cartalina • Honk Cho • Bruno Motoreau • E. Manual Maniez • Mach Matsuo • Kik • Cruz Besouro • Adam Parke • Austin Littleton • Nick Pit-Tire • Terrell Geartry • John Lassetire • Turbo Bullock
Lemons and henchmen Stefan Gremsky • Towga Gremlin • Don Crumlin • Tyler Gremlin • Petey Pacer • Jerome Ramped • Fred Pacer • Petrov Trunkov • Tolga Trunkov • Alexander Hugo • Tony Trihull • Ian Steploadski • Muggsy Liftsome • Karl Haulzemoff • Marcelo and Marco • Professor Z's Helicopter
Other characters Leland Turbo • Crabby • Otis • Mack • Lizzie • Stanley • Galloping Geargrinder • Colossus XXL • Revney Grillante • Colin Bohrev • Todd • Mel Dorado • Jessica Giampetrol • Nate Stanchion • Lee Racé • Nat McLugnut & Michael Honksel • Everett • Hiroaki • Takeshi • Yukio • Globie • Chuki • Bob Pulley • Jesse Haullander • Taia Decotura • Haiki • Vic Vanley • Cartney Brakin • Kingpin Nobunaga • Pinion Tanaka • Kimura Kaizo • Okuni, Shigeko, & Tamiko • Terry Gong • Kabuto • Yokoza • Suki • Harumi • Chisaki • Ichigo • Zen Master • Kevin O'Braken • Mike Fuse • Edamame Tsashimi and Daisu Tsashimi • Tokyo Party Staff • Amera Revzk • Kevin O'Braken • Sajan Karia (cameraman) • Nick Cartone • Erik Laneley • Carateka • Trent Crow-Tow • Becky Wheelin • Officer Murakarmi • Alex Vandel • Bindo • Sajan Karia (Audi) • Ruka • Mei and Satsuki • Ucchi • Krate Rainson-Wash • Daniella Muffler & Shelley Shift • Emmanuel • John • Nancy • Henri Motisse • Geartrude • Lubewig • Louis LaRue • Justin Partson • Alexis Wheelson • Celine Dephare • Jason Hubkap • Stephenson • Mama Bernoulli • Erik Laneley • Carlo Maserati • Sal Machiani • Fabrizio • Franca and Francesca • Uncle Topolino's Band • Father Burke • Cardinal Antonio and Cardinal Angelo • Pope Pinion IV • The Popemobile • Alex Carvill • Alfredo • Towin' Eoin • Mary Esgocar • Magen Carrar • Shawn Krash • Jonathan Shiftko • Ape • Jake Martini • Trike Feldman • Alberto • Cartney Carsper • Ronnie Del Cooper • Denise Beam • Clutch Foster • Kimberly Rims • Carinne Cavvy • Arik Wheelie • Kathy Ringmanifold • Seth Freewheel • Al Oft • The Queen • Prince Wheeliam • Topper Deckington III • Chauncy Fares • Brian Fuel • M. Fenderickson • Paul Oilkley • Brett Warnewagen • Corporal Josh Coolant • Andy Gearsdale • Mark Wheelsen • Siren Carbarini • Doug Speedcheck • Scott Spark • Mike Lorengine • Gearett Taylor • Maurice Wheelks • Victor Paveone • Jumpstart J. Ward • Manny Roadriguez • Scott Motorse • Sgt. Highgear • Sir Harley Gassup • Mini • Van • Tom Tach • Frank Clutchenson • Alloy Hemberger • Mia and Tia
Cast and Crew Cast Larry the Cable Guy • Owen Wilson • Michael Caine • Emily Mortimer • Eddie Izzard • John Turturro • Brent Musburger • Joe Mantegna • Thomas Kretschmann • Peter Jacobson • Bonnie Hunt • Darrell Waltrip • Franco Nero • David Hobbs • Patrick Walker • Tony Shalhoub • Jeff Garlin • Michel Michelis • Jason Isaacs • Lloyd Sherr • Bruce Campbell • Teresa Gallagher • Jenifer Lewis • Stanley Townsend • Velibor Topić • Sig Hansen • Guido Quaroni • Vanessa Redgrave • Brad Lewis • Cheech Marin • Jeff Gordon • Lewis Hamilton • Paul Dooley • Edie McClurg • Richard Kind • Katherine Helmond • John Ratzenberger • Michael Wallis
Crew John Lasseter • Brad Lewis • Denise Ream • Mark Nielsen • Dan Fogelman • Ben Queen • Michael Giacchino • Nathan Stanton • Stephen Schaffer • Harley Jessup • Apurva Shah • Jake Martin • Shawn Krause • Dave Mullins • Sharon Calahan • Jeremy Lasky • John Halstead • Sajan Skaria • Robert Moyer • Gary Bruins • Michael Fu • Jay Shuster • Nat McLaughlin • Bert Berry • Arik Ehle • Michael Lorenzen • Bena Currin • Alexander Kolliopoulos • Tom Myers • Kevin Reher • Natalie Lyon • William Reusch • Patrick Lin • Kim Collins • Heather Feng-Yanu • Chris Montan • Tom MacDougall • Paul Cichocki
Songs You Might Think • Collision of Worlds • Mon Cœur Fait Vroum • Nobody's Fool • Polyrhythm
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