Desert Art Original Series

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Desert Art Original Series
Shelf date April-October 2006



Followed by Supercharged

The Desert Art Original Series was the first assemblage of Cars toys produced and distributed by Mattel. Having obtained exclusive merchandising rights from Pixar, the company launched its Cars brand in April 2006, ahead of the Cars film - they offered various brands of toy vehicles, from pullback cars and the trademarked "Rip Stick Racers" assortment to the core line of die-cast Character Cars that would quickly become the most popular and sought after of collection, and which has remained the "mainline" of their Cars brand ever since.

Mattel products

Image Line Asst. #
Die-Cast
Mainline H6405
H6418
Character Packs/Super 6
Playsets
Other scales
Pullbax H6435
Smack & Yak H6451
H8048
1:24 Scale Vehicle Assortment H7091
Rip Stick Racers J3697
Fisher-Price
Shake 'n Go! J5980
Doodle Pro K9120
Power Wheels
Tyco RC
Little Rides H6946
J9890
Standalone items
Misc.
Standalone items