Cars: Hot Rod
| Cars: Hot Rod Style guide | |||||||
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 Sample design - By TDL Textile
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| On shelf | FH13[1]
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Disney•Pixar Cars: Hot Rod is a Fall/Holiday 2013 art set and licensing guide.[1] As the title suggests, the theme involves modified cars, mainly Lightning McQueen and Mater. Outside a handful of toys and magazine appearances, the style set was not commonly seen in American merchandising, but was slightly more common on the international market—particularly Russia.[2]
Overview
Hot Rod presents its characters with powerful engines, exposed superchargers, and vibrant exhaust flames. Mater's "Funny Car"[3] design returns from its brief appearance in Cars 2, being one of many high-tech disguises offered by his spy computer; Veteran tuner and recurring rival Snot Rod requires few modifications, having already been designed as such for the original film. A new look for Lightning McQueen was created using older CG renders.[footnotes 1] This was done with contract help from Ideenhaus GmbH, who developed a digital program Carboy Studio specifically to ease manipulation and adaptation of existing 3D artwork.[4]
Despite the relative rarity of Hot Rod merchandise, Dickie Toys did release "RC Hot Rod" vehicles based on Mater and McQueen.[5] Both were modeled also by the Disney Store for their exclusive 1:43 die-cast range, released in 5-count "Hot Rodin' (sic) box sets alongside similar, unique renditions of characters not in the Hot Rod guide, namely Fillmore, Ramone, The King, and Chick Hicks.[6]
The word "custom" is prominent throughout the text supplementation—Several ideas and icons seemingly went on to inspire the Champions Custom Speed Shop, a real-life outlet opened at Cars Land.
Known elements
CG Characters
2D characters
Badges/Sub-badges
As referenced from SmileMakers stickers:
- Custom Speed - Nitro Speed (Lightning McQueen)
- SnotRod Custom Horsepower (Snot Rod)
- You Snooze You Lose (Snot Rod)
- Supercharged (Mater)
- Piston Racer; A113 (Mater)
Sample products / Notable merchandise
-
Stickers
(SmileMakers) -
Cushion cover
(Sima-land) -
"Pocket Notes"
(National Design) -
"Гирлянда"
(Yiwu Giraffe) -
"Комплект постельного белья"
(TDL Textile) -
Блокнот Чемпиона
(Sima-land) -
Wii Motion Plus
(Indeca) -
"Блокнот на магнитном клапане"
(Sima-land) -
70x140cm Towel
(unknown)
See also
- XRS: Drag Racing (2019)
- Cars: Hot Rod Summer (2025)
- Cars: Iron On! (2026)
Notes
- ↑ As implied by Ideenhaus' portfolio. It should be noted that the "base" McQueen pose in question has never been documented; It may have been created for Cars 2 (2011) or proceeding project, ultimately going unused prior to being repurposed for this program.
References
- ↑ 1.0 1.1 "DISNEY PIXAR CARS: HOT ROD - FH13." (Visual Material; 2012-08-22). United States Public Records System; Record filed by Disney Enterprises, Inc. & Pixar - Registration Number VA0001831791. Copyright.gov. Retrieved July 4, 2026.
- ↑ Sima-land product catalog
- ↑ Name used on Mattel die-cast and Fisher-Price® Shake 'n Go! toy packaging, both released 2012.
- ↑ "Licensed Consumer Products". Ideen Haus, www.idart.space. Retrieved July 6, 2026.
- ↑ Mater and Lightning McQueen (+ Ultimate)
- ↑ Set 1; Set 2
