Cars: C.H.R.O.M.E.
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| Cars: C.H.R.O.M.E. | |
|---|---|
 Sample design aimed at "younger" children, according to designer Marton Perhiniak.[1] | |
| Guide author(s) | Marton Perhiniak (some/certain assets)[1][2] |
| Shelf date | SS13[3] |
| Focus group | Boys[3]
|
| Preceded by | Cars: Drift (Fall 2009) |
| Followed by | Cars Toon: Tokyo Mater (Fall 2010) |
- This article is for the SS13 style guide. For the in-universe intelligence agency, see C.H.R.O.M.E.
Disney•Pixar Cars: C.H.R.O.M.E. is a Global Creative boys-targeted style guide created for the SS13 (spring and summer) shelf season.[3] As its title suggests, the characters and art concepts are themed around C.H.R.O.M.E., the British intelligence agency with a central role in the plot of Cars 2. According to artist Marton Perhiniak, who worked on the graphic design within, different sub-concepts were created for "younger" and "older" audiences respectively.[1][2]
A small number of spy-themed material were carried over into the primarily racing-themed FH13 guide Cars: Speed Circuit.[4]
References
- ↑ 1.0 1.1 1.2 Perhiniak, Marton - Portfolio. "Disney/Pixar Cars style guide - Spring 2013 younger".
- ↑ 2.0 2.1 Perhiniak, Marton - Portfolio. "Disney/Pixar Cars style guide - Spring 2013 older". Retrieved August 9, 2025.
- ↑ 3.0 3.1 3.2 "DISNEY PIXAR CARS C.H.R.O.M.E. GLOBAL CREATIVE P BOYS SS13." (Visual Material; 2012-03-06). United States Public Records System; Record filed by Disney Enterprises, Inc. & Pixar - Registration Number VA0001814284. Copyright.gov. Retrieved August 9, 2025.
- ↑ Perhiniak, Marton. "Disney/Pixar Cars style guide - Autumn 2013 younger". Retrieved August 9, 2025.
