Cars 2: Mater's Secret Mission

Cars 2: Mater's Secret Mission

Shelf date	SS11
Preceded by	Cars 2: Race Around the World (SS11)
Followed by	Cars 2: Phase Two (FH11)

Well hey there! This here's Mater. As in Secret Agent Tow Mater? Dad gum right! From Radiator Springs to international superspy, I'm on a secret mission, and I need your help."
—Mater (Larry the Cable Guy) in online audio content.^[1]

Disney•Pixar Cars 2: Mater's Secret Mission (or simply Secret Mission in copyright registration)^[2] is a Global Creative style portfolio developed to promote the 2011 Cars 2 film. Developed with Walmart, the concept takes inspiration from Mater and his special agent sub-plot. It was backed by a Facebook campaign, where interacting participants could unlock exclusive content, from browser games to coloring pages, and even vouchers for Cars 2 products and movie tickets.^[3] Entry points could be earned by assembling a "Super Secret code" and sending it to an online friend.

In addition, a handful of Mattel products were released exclusively at Walmart stores – these included a special snipe over the regular "Porto Corsa" packaging design.

Exclusives

Die-cast

Asst. V4800

Cardback(s)	Toy #	Photo	Model Name	Notes	Edit
2011_V4801	A V4801	57283	Tyler Gremlin	NEW First release V4801_57283	edit
2011_V4801	A V4801	59789	Professor Z	V4801_59789 Different expression	edit
2011_V4802	A V4802	58296	Mater with Spy Glasses	NEW First release V4802_58296	edit
2011_V4802	A V4802	58627	Acer	V4802_58627 Different expression	edit
2011_V4803	A V4803	64312	Finn McMissile with Weapon	NEW First release V4803_64312	edit
2011_V4803	A V4803	59947	Grem	V4803_59947 Different expression	edit
2011_V4804	A V4804	64313	Fred Fisbowski/Fred Pacer	NEW First release V4804_64313 On most releases, he is labeled as Fred Fisbowski. However on some, he is referred to as Fred Pacer instead.	edit
2011_V4804	A V4804	50873	Holley Shiftwell	— 50873	edit

Other items

Toy #	Base series	Name	Notes
V3618	Action Agents	Spy Loop™	Seemingly unreleased outside of Europe, where it is not Secret Mission-branded.^[4]
V4796	—	Spy Wings™ Mater	Features "pop-out spy gear" and electronic sound clips
V5081	—	Stephenson the Spy Train Vehicle Playset	Includes plastic, 1:55 Mater vehicle
V6198	Lights & Sounds	Spy Mater	—

References

↑ Johnson, Joe (August 19, 2011). "Walmart and Disney•Pixar Cars 2 Mater's Secret Mission". Vimeo. Retrieved July 28, 2025.
↑ "DISNEY PIXAR CARS 2 - SECRET MISSION GLOBAL CREATIVE P BOYS SS11 WALMART." (Visual Material; 2010-08-18 - Updated 2012-01-31). United States Public Records System; Record filed by Disney Enterprises, Inc. - Registration Number VA0001800720. Copyright.gov. Retrieved 26 June 2025.
↑ "Jenn" (July 1, 2011). "Win Movie Tickets & Prizes with the Walmart Cars 2 Facebook App!". Frugal Upstate, FrugalUpstate.com. Retrieved July 28, 2025.
↑ "Mattel Disney / Pixar Cars 2 Spy Loop Action Agents Playset". WorthPoint. Retrieved July 28, 2025.

[Edit] Style & Branding
Films	Cars	Desert Art • Supercharged
	Cars 2	Pit Crew Pals • Racing Rivals • Race Around the World • Mater's Secret Mission • Phase Two
	Cars 3	Phase Two
The World of Cars		Racing • Race-O-Rama • Customs • Up in Flames • Holiday 2009
Cars Toon		Tokyo Mater
Core (2011—present)		Drift • Snow Drift • Maximum Velocity • C.H.R.O.M.E. • RSN - Racing Sports Network • Hot Rod • Speed Circuit • Formula Racers • Neon Racers Cup • Hometown Heroes • The Radiator Springs 500½ • Nitroade Street X • Rule the Road • Ice Racers • The Racer's Edge • Silver Racer Series • Precision Series • Carnival Cup • No Limits • Classic Graphic • Monocut • Carbon Racers • Comics • Every Road Has a Story • Road Trip • LMQ 95 • Fireball Beach Racers • Gear Up for Adventures • Retro Road • Race Ready • Carburetor County Fair • Radiator Springs All-Stars • Double Vision • Black Ice • Neon Nights • Under the Lights • Glow Racers • Miami • GRC: Global Racers Cup • Hot Rod Summer • Radiator Springs Rally Race • Sketchy Springs • Race & Rescue • Race to Celebrate
Cars Land		Radiator Springs Racers • Town Centric
PIXAR		Alien Remix • Cars Infant (Disney Baby)
Promotions		License to Win • Cars in the Parks • Monster Trucks • Fuel Your Fun • NASCAR

[Edit] Disney Pixar Cars vehicle toys by Mattel
Mainline series (by year)		2006 • 2007 • 2008 • 2009 • 2010 • 2011 • 2012 • 2013 • 2014 • 2015 • 2016 • Spring 2017 • 2017 Cars 3 • 2018-2019 • 2019 • 2020 • 2021 • 2022 • 2023 • 2024 • 2025 • 2026
Side series		Lenticular Eyes • Cars Toon Collection
Themed assortments	Supplementary sets	Out-of-aisle: Checklane • Clipstrip • Key Characters 2-packs: Movie Moments • Movie Doubles • World of Cars Racing Box sets: Multipacks • 3-Car Gift Packs • Piston Cup Nights • Character Stars Launchers: Pit Race-Off • Lightyear Launchers • Pit Stop Launchers • Pit Crew Launchers • Car and Launcher • Vehicle Launchers Misc: Holiday Edition • Walmart Haulers • Final Lap Collection • Trophy Collection
	Collections	Walmart Cars • Oversized • Story Tellers Collection • Cars Collector Event • Synthetic Rubber Tires • Cars in the Parks • Collect & Connect • Mater's Secret Mission • Race Around the World • Pit Crew Pals • Silver Racer Series • Take Flight • Radiator Springs Classic • Cars Land 1^st Anniversary • The Radiator Springs 500½ • Neon Racers • Ice Racers • Cars Toons: Tokyo • Cars Toons: Monster Truck Mater • Best of Cars Toons • Carbon Racers • Carnival Cup • Road Trip • Movie Moments (2016) • Easter • Puzzle Box Series • Demo Derby • Birthday Series • Thomasville Racing Legends • Fireball Beach Racers • Neon Vehicles • XRS (Mud Racing • Drag Racing • Rocket Racing) • Fan Favorites • Drive-In • RS 24h Endurance Race • Welcome to Radiator Springs • NASCAR • Wintertime Cruisers • Pixar Fest • Glow Racers
	Special series	Color Changers • Lights & Sounds • Pullbacks • Charge-Ups • Bash 'n' Go • Quick Changers • Stunt Racers • Hydro Wheels • Basic Vehicles • Wheel Action Drivers • Splash Racers • Crazy 8 Crashers • Chomp & Chase • Crunch & Crash • Basics Collection • Value Vehicles • Light-Up
Exclusives		Mail-ins • Convention Exclusives • Red Line Club • MattyCollector.com
Premium		1:24 Vehicle Assortment • Precision Series
Other scales (non-1:55)	Mattel	Mini Adventures • Micro Drifters (1:55 Promo) • Mini Racers Pullbax • Smack & Yak • Rip Stick Racers • Plush • Race and Chase • Gear Up 'n' Go • Crash Talkin' • Movie Stunts • Pump 'n' Go • Pullback Racers • Spy Shifters • Action Agents • Make-A-Face • REV-UPS • Funny Talkers • Riplash Racers • Bubble Spinout • Wheelie Action Racers • Ice Drifters • Power Turners • Racetrack Talkers • Ultimate Lights & Sounds • Track Talkers • Pullback Vehicles • Moving Moments Featured Vehicles • Playsets • Track Sets • Standalone items
	Tyco RC	Little Rides • Remote Control Made Easy • Mini Rides • EZ Drivers
	Fisher-Price	Power Wheels • Doodle Pro • Shake 'n Go! • GeoTrax • Wheelies • Imaginext
Miscellaneous		Collector numbers • Chases • Canceled models • List by appearance
Media		Cars: Character Encyclopedia • Ultimate Sticker Collection: Disney Pixar Cars • Cars Daredevil Garage

Cars 2: Mater's Secret Mission

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