View-Master
View-Master™ is a Fisher-Price® toy line sold by Mattel. Invented in 1939, View-Master products involve specialized stereoscopes, which allow viewing of photographic images stored in compatible "reel" disks – often bundled or sold separately. By 1989, the company holding rights to View-Master was purchased by Tyco Toys, which subsequently merged with Mattel in 1997.[1] It has since been marketed under the Fisher-Price preschool division.
Cars-themed reels were introduced to the existing assortment packs in 2006; they contain various stills and Final Frames from the film.
Products
Cars (2006)
| Photo | Description[2] | Product # | Asst. # | Box | Label | UPC | Notes | Ref. |
|---|---|---|---|---|---|---|---|---|
|
View-Master™ Pixar Cars Gift Set | H0699 | C7225 | 
|
Gift Set 3D Viewer, 3 Reels & Reel Storage Case |
0 27084 20934 1 |
|
[2] |
|
? | H0703 | C6987 | 
|
3D 3D Reels |
0 27084 20938 9 |
|
[5] |
| Image needed | Viewmaster Audio PixarCars | H7429 | H4638 | 
|
Super Sounds™ 3D Reels |
0 27084 26071 7 | [6] | |
| Image needed | View-Master™ Pixar Cars O Viewer | K2903 | Image needed | 3D Viewer & 3 Collectable Reels | ? | [7] |
A Toys "R" Us-exclusive Doodle Pro set (K3802) also included 3 reels and a 3D Viewer as a packaging bonus.[3] Another, Kohl's-exclusive "Fisher-Price® Gift Set" (K6334) included 3 SuperSounds™ reels and a 3-D Viewer alongside the equivalent Dinosaurs-themed set, in addition to a McQueen-themed Doodle Pro™ Designs model).[4]
Cars 2 (2011)
| Photo | Description[2] | Product # | Asst. # | Box | Label | UPC | Notes | Ref. |
|---|---|---|---|---|---|---|---|---|
| Image needed | Cars 2 Reels | W2131 | C6986 | 
|
3D 3D Reels |
7 46775 03726 0 |
|
[9] |
|
View-Master® Cars 2 Deluxe Gift Set | W2135 | ? | 
|
Gift Set 3D Viewer, 3 Reels & Reel Storage Case |
? | [10] |
|
McMissle Binocular and 3D Viewer | W3001 | Real Binoculars & 3D Viewer | [11] |
|
Mater Binoculars & 3D Viewer | W3002 | [12] |
References
- ↑ View-Master on Wikipedia
- ↑ 2.0 2.1 Mattel Global Consumer Support
- ↑ "Fisher-Price Disney Pixar Cars DOODLE PRO And VIEW MASTER Magnetic Drawing Board". WorthPoint. Retrieved August 24, 2025.
- ↑ "2006 Disney CARS Fisher Price 3D View Master Dino/Car & GIFT SET DOODLE PRO Rare". WorthPoint. Retrieved August 24, 2025.